A wordmark is a company’s name drawn as a picture rather than typed in a font. Ours begins as Schibsted Grotesk, but a font spaces letters for paragraphs, not for a name three inches tall — set that big, some gaps yawn and others jam shut. So every gap was redrawn by hand to an even rhythm. Then the last letter was cut short, so the name ends the way the little mark beside it does: three bars, the last one short.